Skills for PR Professionals to Rule the Next Decade in PR
What skills will leaders of communications organizations need in a decade to come? Think speed, flexibility, boldness, adaptability, a global mindset, vision and personal growth. Here is a list of 08 skills for public relations professionals to rule the next decade.
Research is a fundamental tool to customise effective communication strategy that fulfils specific needs and demands of a company. It is a way of collecting information about the company, demographics of customers, competition, and media. This ensures a two-way process of communication and avoids simple dissemination of information that lacks vision or direction. An up-to-date strategy that meets technology and speed, and corroborates with the demands of the market will elevate the potential utilisation of PR discourse for our clients.