Sad urdu poetry is very popular in this time in pakistan. Every pakistani people like Urdu Poetry because urdu Shayari is very heart touching and 90 percent people search Sad Urdu shayari, Sad poetry in urdu on google.
نظر نہ آئے تو اس کی تلاش میں رہنا
کہیں ملے تو پلٹ کر نا دیکھنا اسے.
Nazer na aye Tu oss ke talash main rhena
Kahain mily tu palit Kar na dekhna os ko
So here is a list of poets of different eras, who have been a major reason why we fell in love with the language in the first place.
1. Mirza Ghalib
Ghalib's prominence in Urdu poetry can never be disregarded. It is difficult to pick one poem or shayari from the numerous gems that he has gifted us, and the beauty of his Love Shayari is that the emotions expressed in his couplets are still relatable.